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Trade Aid : Taking fair trade into the future


The article focuses on reflections of Geoff White, General Manager of Trade Aid, on issues that include competitive challenges for the fair trade dollar. White saw an increase in the number of shops in Auckland, New Zealand's largest city as an avenue for growth for 2009.



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Case Description
CategoryHistorical narrative
Number of Pages4
Teaching NotesNo
CompanyTrade Aid Incorporated (TAI)
Setting - CountryNew Zealand
Setting - CityAuckland
IndustryCreative industries; Retailing / wholesale / distribution

SourceJournal article in: University of Auckland business review (2010-01-01). Volume: 12, Issue: 1. Pages: 1 - 5