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Good water and good plastic?

Abstract

May 2009, New Zealand businessman and Good Water CEO, Grant Hall, was one year into his five year plan to achieve his nirvana vision of a closed loop system. He wanted to sell water in bottles made from local biomass, with the used bottle waste separated, up-cycled and allowed to biodegrade and support new plant-life.

Link

http://hbr.org/product/good-water-and-good-plastic/an/NA0142-PDF-ENG

Availability

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Case Description
CategoryCase study
CompanyGood Water Company
Setting - CountryNew Zealand
IndustryRetailing / wholesale / distribution; Food and beverage

Source
SourceJournal article in: The Case research journal (2010-01-01). Volume: 30, Issue: 4.