May 2009, New Zealand businessman and Good Water CEO, Grant Hall, was one year into his five year plan to achieve his nirvana vision of a closed loop system. He wanted to sell water in bottles made from local biomass, with the used bottle waste separated, up-cycled and allowed to biodegrade and support new plant-life.
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|Company||Good Water Company|
|Setting - Country||New Zealand|
|Industry||Retailing / wholesale / distribution; Food and beverage|
|Source||Journal article in: The Case research journal (2010-01-01). Volume: 30, Issue: 4.|