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The Retail transformation of BNZ

Abstract

NOTE : [This case is restricted. Please contact the Case Centre for more details] The Bank of New Zealand (BNZ) has a 150 year history in New Zealand. Throughout the 1990s and 2000s the bank built a strong commercial arm, often at the expense of their retail division. In 2007 BNZ launched a major project to focus on its retail division involving a major internal culture change and reassessment of their wider strategy. This case describes the evolution of the bank as it shifts its focus from a traditional banking paradigm to a ‘retailing’ focus, and examines the physical and cultural changes required to make the new strategy a success.

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Case Description
Business Case Study NoUA-2012-007
Number of Pages33
CategoryCase study
Teaching NotesNo
CompanyBNZ; Bank of New Zealand
Setting - CountryNew Zealand
IndustryBanking / financial

Source
SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 34