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Seaside residential property [videorecording]

Abstract

Seaside Marketing [Use is restricted to the University of Auckland, Property Department only]. Seaside Marketing. This 12 minute video / DVD case shows the process used to successfully sell a residential property located on the Coromandel Peninsular, New Zealand. Student's are guided through the process and asked to identify the property's target market, how they would sell the property, and the key selling messages used in their marketing efforts.

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Case Description
Business Case Study NoUA-2009-028
IndustryRetailing / wholesale / distribution

Source
SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre.