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Marketing 70 Shortland Street [videorecording]


[Use is restricted to the University of Auckland, Property Department only]. This 11.10 minute video / DVD case outlines a successful leasing campaign for 70 Shortland Street - a commercial property in Auckland's CBD that had unsuccessfully been on the market for a number of months. The case begins by introducing the building's condition. Students are asked to develop a lease strategy for the property and any interior and exterior changes required for the leasing strategy. The case concludes by showing the strategy used to successfully lease the property.

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Case Description
Business Case Study NoUA-2009-026

SourceAuckland, N.Z.. Publisher: University of Auckland.