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Decision making at World Vision [videorecording]

Hunter, IanNana, Eli(2009-01-01)

Abstract

This 8 minute video/DVD case shows how World Vision used an innovative campaign to avoid a shortfall in child sponsorships. The case re-creates a critical meeting where World Vision's advertising agency had concluded they would be unable to secure the necessary sponsorships with the current marketing budget. However, through leadership and innovation World Vision was able to develop a marketing campaign to avoid the projected shortfall in child sponsorships as well as accrue extra child sponsorship funding.

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Case Description
Business Case Study NoUA-2009-025
CompanyWorld Vision New Zealand Limited
IndustrySocial services

Source
SourceAuckland, NZ. Publisher: University of Auckland.