This 8 minute video/DVD case shows how World Vision used an innovative campaign to avoid a shortfall in child sponsorships. The case re-creates a critical meeting where World Vision's advertising agency had concluded they would be unable to secure the necessary sponsorships with the current marketing budget. However, through leadership and innovation World Vision was able to develop a marketing campaign to avoid the projected shortfall in child sponsorships as well as accrue extra child sponsorship funding.
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|Business Case Study No||UA-2009-025|
|Company||World Vision New Zealand Limited|
|Source||Auckland, NZ. Publisher: University of Auckland. |