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Whitcoulls : From Whitcombe and Tombs to Whitcoulls

Woolley, Lydia(2009-01-01)


Involved in both book publishing and retailing in New Zealand for over a century, Whitcoulls was originally established by two English immigrants, George Whitcombe and George Tombs. The firm grew to be a national chain and as it moved from a family-run organisation to a public company, it went through a number of significant changes including a number of corporate and investment company owners. This case provides a survey of these events, as well as some of the challenges for the company.

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Case Description
Business Case Study NoUA-2009-022
Number of Pages15
CompanyWhitcoulls Limited; Whitcombe and Tombs Limited
IndustryRetailing / wholesale / distribution

SourceAuckland, NZ. Publisher: University of Auckland. Pages: 200 - 215