Involved in both book publishing and retailing in New Zealand for over a century, Whitcoulls was originally established by two English immigrants, George Whitcombe and George Tombs. The firm grew to be a national chain and as it moved from a family-run organisation to a public company, it went through a number of significant changes including a number of corporate and investment company owners. This case provides a survey of these events, as well as some of the challenges for the company.
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|Business Case Study No||UA-2009-022|
|Number of Pages||15|
|Company||Whitcoulls Limited; Whitcombe and Tombs Limited|
|Industry||Retailing / wholesale / distribution|
|Source||Auckland, NZ. Publisher: University of Auckland. Pages: 200 - 215|