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Consumer NZ : Keeping the playing field even

Agee, Tom(2009-01-01)

Abstract

For the past 50 years perhaps no other organisation has played such a significant role in New Zealanders’ purchase decisions as the Consumers’ Institute. From its inception, created, controlled and subsidised by the New Zealand Government, through to its total independence as publisher of Consumer magazine and consumer advocate to present day, Consumer NZ is working to meet the challenges of a younger, more sophisticated consumer. Consumer NZ’s challenge is how to continue its success while maintaining its not-for-profit core values, its credibility and trust of consumers willing to pay for independent advice, while operating in an increasingly complex and competitive commercial environment where various media are aiming at the same target market providing content which is often free.

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Case Description
Business Case Study NoUA-2009-015
Number of Pages21
CompanyConsumers Institute
IndustryMedia; Business model development

Source
SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 12 - 33