To write a good case, good research is fundamental. And good case research, whether from primary or secondary sources, can involve considerable hard work. Such work can be totally engrossing for case authors, particularly when they hit upon a thorny 'management' problem, or believe they have an important story to tell. Cases can also provide important theoretical and practical insights. The best cases connect with their audience and provide an important 'ah-ha' moment. Good cases deserve to be published whether as teaching cases, or as part of regular journal articles. Both aspects are discussed.
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|Business Case Study No||UA-2009-008|
|Number of Pages||20|
|Setting - Country||New Zealand|
|Source||Auckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 21|