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Getting more out of case research : Achieving publishing synergies


To write a good case, good research is fundamental. And good case research, whether from primary or secondary sources, can involve considerable hard work. Such work can be totally engrossing for case authors, particularly when they hit upon a thorny 'management' problem, or believe they have an important story to tell. Cases can also provide important theoretical and practical insights. The best cases connect with their audience and provide an important 'ah-ha' moment. Good cases deserve to be published whether as teaching cases, or as part of regular journal articles. Both aspects are discussed.

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Case Description
Business Case Study NoUA-2009-008
Number of Pages20
Setting - CountryNew Zealand
IndustryCreative industries

SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 21