Please Note: the content and links within this collection are no longer being maintained.

OBO - Global success in a niche business

Abstract

This case examines the global success of a small company which has grown to dominate a global niche market, making hockey goal keeping equipment.

>> Obtain this item from the Business Case Centre

Case Description
Business Case Study NoUA-2009-005
Number of Pages11
CategoryTeaching case
CompanyOBO Hockey Equipment Limited
IndustryManufacturing

Source
SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 12