The case of IRL describes a seminal entry into the global bio-pharmaceutical industry. The case demonstrates an instructive example in creating, exploiting, and leveraging science and technology to build intellectual property and value by providing unique solutions to unmet needs while managing business risk. The strategic and entrepreneurial intent pursued in the IRL case demonstrate the notion that science-based entrepreneurship in a high velocity, high complexity environment is more likely to succeed when you have the right mix of technology, resources, and talent.
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|Business Case Study No||UA-2009-001|
|Number of Pages||12|
|Company||Industrial Research Limited (IRL)|
|Source||Auckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 13|