Some companies begin in New Zealand and extend their reach; some are 'born global'. The costs of maintaining market presence in other countries are often under-estimated, however, and developing and implementing distribution channels and marketing structures are vital to success for many smaller firms..
>> Obtain this item from the Business Case Centre
|Business Case Study No||UA-2008-012|
|Number of Pages||11|
|Category||Decision point; Teaching case|
|Setting - Country||New Zealand|
|Source||Auckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 12|