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The Future of feijoa : Acting locally, thinking internationally


This case outlines difficulties in expanding into new and growing markets and, primarily, illustrates barriers to internationalisation faced by the New Zealand feijoa industry. Domestic markets for feijoas are commercially viable and growers are looking towards the international arena to expand their market and capitalise on potential revenues. However, many ambitious growers have had to endure numerous setbacks.

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Case Description
Business Case Study NoUA-2008-011
Number of Pages24
CategoryDecision point; Teaching case
CompanyThe New Zealand Feijoa Growers Association Incorporated
Setting - CountryNew Zealand

SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 25