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Right hemisphere : In pole position for a race that's really just beginning


Right Hemisphere provides a good example of a company pursuing what, in strategy, is called making a ‘blue ocean strategy’. The ability to create blue ocean strategies is touted as one of the necessary skills in the repertoire of all CEOs. The essential thesis of blue ocean strategy is that in order to secure profitable business growth and sustainable high corporate performance, companies need to go beyond competing in established industries to create ‘blue ocean’.

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Case Description
Business Case Study NoUA-2008-010
Number of Pages17
CategoryHistorical narrative; Teaching case
CompanyRight Hemisphere Limited; SAP Incorporated (Systemanalyse Und Programmentwicklung)(System Analysis and Programme Development)
Setting - CountryNew Zealand
IndustryICT (Information and communication technologies)

SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 18