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Old fashioned foods : 'Aunt Betty' takes on the world

Agee, Tom(2008-01-01)

Abstract

This case describes the exceptional growth of a small New Zealand firm with a staff of three and only one product, Aunt Betty’s steamed pudding, a niche-market, seasonal product with limited potential. In just 12 years, Old Fashioned Foods became a $150 million fast moving, consumer goods marketer with a portfolio of over 400 products on New Zealand supermarket shelves, a market leader in the United Kingdom and Australia in its category, and the winner of the 2000 Supreme Exporter of the Year Award (judged by Trade New Zealand).

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Case Description
Business Case Study NoUA-2008-008
Number of Pages23
CategoryHistorical narrative; Teaching case
CompanyOld Fashioned Foods Limited
Setting - CountryNew Zealand
IndustryFood and beverage

Source
SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 24