Hannah Wong is a short, rich, subtle teaching case presenting an array of analytical and decision issues regarding intellectual property (IP), commercialisation, and innovation in a university setting. It can be read and discussed in as little as one hour, and has been used in a variety of teaching settings, domestic and international, to identify key innovation issues.
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|Business Case Study No||UA-2008-005|
|Number of Pages||1|
|Category||Decision point; Mini case|
|Setting - Country||International|
|Source||Auckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 2|