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Hannah Wong : Issues and options in commercialising 'ideas'

Dunn, Wendell(2008-01-01)

Abstract

Hannah Wong is a short, rich, subtle teaching case presenting an array of analytical and decision issues regarding intellectual property (IP), commercialisation, and innovation in a university setting. It can be read and discussed in as little as one hour, and has been used in a variety of teaching settings, domestic and international, to identify key innovation issues.

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Case Description
Business Case Study NoUA-2008-005
Number of Pages1
CategoryDecision point; Mini case
Setting - CountryInternational
IndustryEngineering

Source
SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 2