In 1987 A.E. (“Tony”) Falkenstein was, a salaried employee, tasked with restructuring A.M. Satterthwaite & Co. Ltd., a Canterbury, New Zealand agent and manufacturer of printing hardware and other business equipment. At the time, telecopiers – also called ‘facsimile’ or ‘fax’ machines – were quite expensive to buy in New Zealand. Foreseeing high potential in a rental market segment, Falkenstein convinced the Satterthwaite directors to launch a new subsidiary purchasing fax machines and renting them out long-term to other companies in greater Auckland.
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|Business Case Study No||UA-2007-002|
|Number of Pages||2|
|Category||Historical narrative; Mini case|
|Setting - Country||New Zealand|
|Industry||Retailing / wholesale / distribution|
|Source||Auckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 3|