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The Innovation and commercialisation of green-lipped mussel extracts


Lyprinol® is a patented and stabilised natural marine lipid extract from the green-lipped mussel (GLM). The value-chain for Lyprinol® is very complex. MacLab NZ (MLNZ) farms mussels at various locations around NZ; to meet the growing demand, it also buys GLMs from other farmers. This case study is about the innovation and commercialization of GLM extracts in general and Lyprinol® in particular.

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Case Description
Business Case Study NoUA-2007-001
Number of Pages11
CategoryHistorical narrative; Teaching case
CompanyMacLab New Zealand Limited
Setting - CountryNew Zealand
Setting - CityAuckland

SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 12