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Red Eagle Corporation (A)


In early November 1993, A.E. (“Tony”) Falkenstein, CEO of Red Eagle Corporation, was busy finalising arrangements for the grand opening of the firm’s new headquarters in Onehunga, Auckland, New Zealand. The facility would permit co-location of his three lines of business: fax machine sales and leasing, business records management, and water cooler sales and leasing.

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Case Description
Business Case Study NoUA-2006-002
Number of Pages9
CategoryDecision point; Teaching case
CompanyRed Eagle Corporation Limited
Setting - CountryNew Zealand
Setting - CityAuckland
IndustryRetailing / wholesale / distribution

SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 10