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Flourishing on the edge : Case study of Whale Watch Kaikoura, and indigenous sustainable development

Abstract

Whale Watch Kaikoura (WWK) provides an example of a sustainable business embracing a quadruple bottom line of economic, environmental, social and cultural wealth creation. It also shows how indigenous enterprise can enable social transformation. With a track record of phenomenal success WWK now has plans to develop a significant hotel and virtual whale tourism centre. However this has become a focal point for opposition that WWK is now facing from a number of stakeholders concerned about negative impacts of growth. The Chairman must respond to these stakeholder concerns by demonstrating a sustainable way forward. The case facilitates analysis between a student’s familiar territory of mainstream business (with its typical single bottom line focus on profit maximisation) and the contrast with sustainable business (with its quadruple bottom line focus).

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Case Description
Business Case Study NoUA-2005-028
Number of Pages18
CategoryDecision point; Teaching case
Teaching NotesTeaching notes available
CompanyWhale Watch Kaikoura Limited
Setting - CountryNew Zealand
Setting - CityKaikoura
IndustryTourism

Source
SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 19