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Fletcher Construction and the development of a vertically-integrated business model

Abstract

This case examines the stages in the development of Fletcher Construction, from a small family building firm, into a major division in a publicly-listed conglomerate, and finally, following the break up of Fletcher Challenge Ltd, into a significant part of the newly-fashioned Fletcher Building. In each stage of its expansion, the firm grappled with a range of organisational demands as it sought to effectively manage activities that were expanding in both scale and scope. Financial, managerial, and technical which had to be addressed by the firm, as its business extended from residential and industrial construction into civil engineering, and its parent company diversified into building products manufacture, forestry, newsprint, finance, energy, and stock and station agency. The response of the company executive was at times purposeful, at times evolutionary, as the firm balanced not only its widening range of activities, but increasing involvement in international markets.

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Case Description
Business Case Study NoUA-2005-010
Number of Pages23
CategoryHistorical narrative; Teaching case
CompanyFletcher Construction Company Limited
Setting - CountryNew Zealand
Setting - CityAuckland
IndustryEngineering

Source
SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 24