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Fisher and Paykel Appliances : Creating a worldwide exporter


This case traces the development of Fisher & Paykel Appliances, from a small importing agency firm in the 1930s, to a multinational appliance manufacturer in 2005. While the early expansion of the business was aided by the drive and influence of its founding entrepreneurs, by the 1970s this had waned. Family ties to the company remained, but the firm increasingly looked beyond local markets for its future growth. This case examines how the subsequent international expansion of the firm was carried out as entry into new markets was supported by sustained product innovation and the development of adequate distribution channels.

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Case Description
Business Case Study NoUA-2005-009
Number of Pages18
CategoryHistorical narrative; Teaching case
CompanyFisher and Paykel Appliances
Setting - CountryNew Zealand
Setting - CityAuckland

SourceAuckland, N.Z.. Publisher: University of Auckland. Pages: 1 - 19