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Eye-Q International

Wilson, Marie(2005-01-01)

Abstract

Small firms often find themselves seeking partners or channels to break into new markets. There are many ways to structure these arrangements - balancing cash flow requirements, control and governance and the tension between cooperative and competitive forces. In this case, the CEO of a small, innovative manufacturer of vision aids for the blind ponders its options for remaining in the lucrative United States market.

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Case Description
Business Case Study NoUA-2005-008
Number of Pages15
CategoryDecision point; Teaching case
Teaching NotesTeaching notes available
CompanyEye-Q International Incorporated
Setting - CountryNew Zealand
IndustryManufacturing

Source
SourceAuckland, NZ. Publisher: University of Auckland Business Case Centre. Pages: 1 - 16