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Wilson, Marie(2008-01-01)


Some companies begin in New Zealand and extend their reach; some are 'born global'. The costs of maintaining market presence in other countries are often under-estimated, however, and developing and implementing distribution channels and marketing structures are vital to success for many smaller firms.

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Case Description
Business Case Study NoUA-2008-012
CategoryDecision point
Setting - CountryNew Zealand

SourceBOOK: New Zealand Case Series: Managing in an International Environment. (2008-01-01). Auckland, NZ, McGraw Hill. Pages: 12 - ?