Some companies begin in New Zealand and extend their reach; some are 'born global'. The costs of maintaining market presence in other countries are often under-estimated, however, and developing and implementing distribution channels and marketing structures are vital to success for many smaller firms.
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|Business Case Study No||UA-2008-012|
|Setting - Country||New Zealand|
|Source||BOOK: New Zealand Case Series: Managing in an International Environment. (2008-01-01). Auckland, NZ, McGraw Hill. Pages: 12 - ?|