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Finding a place in a tough environment


Philips Consumer Communications (PCC) is the New Zealand division of Philips Group based in the Netherlands. The business is seeking a toe-hold in niche markets for telephones against heavy competition of Telecom, Vodafone, Clear and Telstra, by using the 'excellent service' principle.


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Case Description
CategoryMini case
Number of Pages2
CompanyPhilips Consumer Communications (PCC)
Setting - CountryNew Zealand
Setting - CityAuckland
IndustryICT (Information and communication technologies)

SourceBOOK: Management : perspectives for New Zealand. (2002-01-01). Auckland, NZ. Pages: 70 - 72