Philips Consumer Communications (PCC) is the New Zealand division of Philips Group based in the Netherlands. The business is seeking a toe-hold in niche markets for telephones against heavy competition of Telecom, Vodafone, Clear and Telstra, by using the 'excellent service' principle.
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|Number of Pages||2|
|Company||Philips Consumer Communications (PCC)|
|Setting - Country||New Zealand|
|Setting - City||Auckland|
|Industry||ICT (Information and communication technologies)|
|Source||BOOK: Management : perspectives for New Zealand. (2002-01-01). Auckland, NZ. Pages: 70 - 72|