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The New Zealand Dairy Board : a global marketer


The Mission Statement of the New Zealand Dairy Board (NZDB) is 'to be the world's leading marketer of dairy products' and it's statement of purpose is 'to maximise the income of New Zealand dairy farmers, through the improvement of New Zealand's relative milk-production cost advantages, converting milk into the most profitable mix of products, marketing the products to achieve the best long-term returns to exploit [the NZDB's] technology and international marketing capability'.


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Case Description
CategoryCase study
Number of Pages14
CompanyNew Zealand Dairy Board (NZDB); New Zealand Co-op Dairy Company Limited; Kiwi Co-op Dairies Limited; Nestle SA; Kraft Foods Group Incorporated
Setting - CountryNew Zealand
Setting - CityAuckland
IndustryAgriculture; Food and beverage; Retailing / wholesale / distribution

SourceAuckland, NZ. Pages: 229 - 243