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Comvita : bee coming an international natural health company

Abstract

This case describes the story of a Bay of Plenty firm Comvita, which transitioned from a small producer of honey-based products to an international New Zealand Stock Exchange (NZX) listed health and wellbeing company. This case, designed for a postgraduate class, outlines the growth and development of Comvita as a company and asks students to consider how Comvita can continue to drive growth based on a raw product with limited supply.

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Case Description
Business Case Study NoUA-2013-001
Number of Pages17
CategoryCase study
CompanyComvita
Setting - CountryNew Zealand; International
Setting - CityTe Puke, Bay of Plenty
IndustryRetailing / wholesale / distribution; Biotechnology

Source
SourceAuckland, NZ. Pages: 1 - 18