This case describes the story of a Bay of Plenty firm Comvita, which transitioned from a small producer of honey-based products to an international New Zealand Stock Exchange (NZX) listed health and wellbeing company. This case, designed for a postgraduate class, outlines the growth and development of Comvita as a company and asks students to consider how Comvita can continue to drive growth based on a raw product with limited supply.
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|Business Case Study No||UA-2013-001|
|Number of Pages||17|
|Setting - Country||New Zealand; International|
|Setting - City||Te Puke, Bay of Plenty|
|Industry||Retailing / wholesale / distribution; Biotechnology|
|Source||Auckland, NZ. Pages: 1 - 18|