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Trilogy Natural Prodaucts : Managing a global distribution network for export growth.(Company overview)

Abstract

Trilogy is a privately held New Zealand based company. This decision based case explores company management and allows students to explore leverage by managing the firm's value chain. It also looks at the perspective of challenges of establishing growth as a small company entering a large market. HEC Montreal case study number 940 2010 027 and HEC Montreal teaching notes 540 2010 011 available to University of Auckland users online at http://go.galegroup.com/ps/i.do?id=GALE%7CA233502676&v=2.1&u=learn&it=r&p=AONE&sw=w&asid=1e0332c7516f78f861f72ea2257f65ae.

Case Description
CategoryDecision point
Number of Pages15
Teaching NotesYes
CompanyTrilogy Natural Skincare
Setting - CountryNew Zealand
IndustryManufacturing; Biotechnology; Retailing / wholesale / distribution

Source
SourceJournal article in: International journal of case studies in management (2008-01-01). Volume: 8, Issue: 2. Pages: 1 - 16