The Rugby World Cup 2011 (RWC) was hosted by New Zealand from 9 September to 23 October, attracting 100,000 overseas visitors, becoming an international marketing opportunity for business, tourism, retail and a cultural showcase for New Zealand.
|Number of Pages||5|
|Setting - Country||New Zealand|
|Industry||Sports and recreation|
|Source||BOOK: The Fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing. (20113). New York. Pages: 146 - 151|