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Fusion marketing success : New Zealand World Cup Rugby

Safko, Lon(20113)


The Rugby World Cup 2011 (RWC) was hosted by New Zealand from 9 September to 23 October, attracting 100,000 overseas visitors, becoming an international marketing opportunity for business, tourism, retail and a cultural showcase for New Zealand.

Case Description
CategoryCase study
Number of Pages5
Setting - CountryNew Zealand
IndustrySports and recreation

SourceBOOK: The Fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing. (20113). New York. Pages: 146 - 151